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Content analysis

Primarily used for audio or video Market Research IDIs, TDIs, online communities and focus groups, this service involves capturing information from audio or video into a template, including quotes to illustrate and corroborate the data captured. This can be in primary and/or secondary analysis format.

Working closely with our clients to ensure the information captured is relevant to their research objectives, we support the generation of clear, actionable insights from source material. We offer this service in either a single language, or directly from Portuguese, Italian, French or Spanish into English.

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