Media is a large umbrella term that encompasses several types of texts, with arguably the most unique and specialized being subtitling. Subtitling is a deceivingly simple art that requires a lot of skill and creativity to convey a source text in a limited number of characters that matches the tone and style of characters and, at the same time, fit the screen.

With the recent boom in the production of video content by amateurs and professionals for the internet, subtitling has become key to reaching not only foreign audiences, but also audiences that might be consuming content in places where sound is not appropriate.